> For the complete documentation index, see [llms.txt](https://david-oh.gitbook.io/insta-land/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://david-oh.gitbook.io/insta-land/business.md). # BUSINESS The Insta#LAND platform aims to directly connect travelers, tour guides, airlines, accommodations, transportation, tickets, and small travel agencies, thereby eliminating the price bubbles generated by high commissions. This approach increases profits for participants in the travel industry and provides high-quality travel products for users. To fundamentally solve this issue, we plan to dismantle the existing structure of the travel industry and create a new travel culture centered around the Insta#LAND platform and a compensation system based on the ‘Insta#LAND Token’. The current structure alienates travelers and tour guides, the main agents of actual travel, from the centralized travel product development and sales structure centered on travel agencies. Our objective is to reorganize the structure and establish travelers and tour guides as the center of the travel industry. We aim to establish connections through the Insta#LAND platform solution and build a new business platform that provides administrative and economic solutions for reservations and ticketing, which individual travelers and tour guides cannot resolve independently. To this end, we intend to present a vision of the travel industry suitable for the new normal era by creating a structure for business integration and communication through the platform. We will also build a compensation system based on the ‘Insta#LAND Token’. By implementing these initiatives, we aspire to revolutionize the travel industry, offering increased profits to participants and providing users with high-quality travel products. ### Re-awareness of the Travel industry
To address the alienation of the travel subject resulting from the centralization of the travel product development process, we aim to restructure the new travel industry centered on travelers and tour guides. This approach enables travelers and tour guides to develop and implement products that align with the original purpose of travel. Our goal is to rebuild the platform accordingly. The platform provides an intelligent system that connects airlines, travel agencies, travel studios, land companies, hotels, and activity products. This connection allows for optimized travel by connecting travelers and tour guides, while simultaneously offering buying power and block purchases to airlines and hotels. By doing so, we plan to establish a structure that ensures price competitiveness. ### Whoever The Insta#LAND platform provides a structure that allows anyone with the necessary qualifications to plan and develop travel content and products. However, the platform only grants authority to individuals who can demonstrate that they possess the qualifications and qualities defined by the platform. To achieve this, the platform utilizes a structure that certifies individuals through multiple verifications, which reflect the characteristics of the blockchain system. The platform utilizes NFT ownership to determine an individual's credentials. When an individual joins the platform and undergoes a certification process, they can connect their free NFT to travel content planning and product development. Certification and compensation are then awarded through this NFT. This approach ensures that individuals possess the necessary qualifications and experience to contribute to the platform's travel content planning and product development processes. ### Participation and Rewards The compensation for planning travel content and developing travel products on the Insta#LAND platform is determined by the platform's algorithm and the evaluation of ecosystem participants. Participants who achieve high performance or demonstrate high-quality planning and development among ecosystem participants receive greater rewards. The Insta#LAND ecosystem is designed for travel-related actions, including travel content planning, travel product development, management contributions to platform operation, advertising and promotion, travel product reservation and payment, travel product sales, tour guides, reviews, visit certification, and evaluation. By utilizing blockchain technology to connect all related actions, we aim to establish a system that rewards participants who contribute to the development of the ecosystem with a key currency. This approach encourages greater participation and creates a new standard for the travel industry.