> For the complete documentation index, see [llms.txt](https://david-oh.gitbook.io/insta-land/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://david-oh.gitbook.io/insta-land/business/2.-tour-guides/2-guide-system.md).

# 2) Guide System

The travel industry has been facing issues such as occupational instability, low job satisfaction, and stress on tour guides due to the obligatory inclusion of commercialized tour courses, optional tours, and shopping. This imbalance has hindered the industry's growth and lowered travelers' satisfaction. Traditional tour guides have struggled to break free from their roles as dishonest sellers who pressure travelers to shop and partake in optional tours to compensate for the low-priced package tours sold by travel agencies or land companies.

In contrast, the Insta#LAND platform empowers tour guides to directly participate in the design and development of travel products. This allows them not only to receive a fair 'guide fee' but also earn token rewards based on their contributions to travel content and developed products. Additionally, 'reward tokens' given to travelers can be received as 'guide tips,' providing opportunities for tour guides to grow and earn higher profits.

The Insta#LAND platform enables tour guides to concentrate on delivering authentic travel experiences rather than seeking profits through tips and optional shopping that may detract from the essence of travel. By focusing on planning travel content, designing products, and providing comprehensive guidance throughout the journey, tour guides can access diverse revenue streams and increase their earnings.

To engage in these activities, tour guides can purchase 'TOURGUIDE NFTs' on the platform. This allows them to establish their own business areas, communicate with travelers, and grow their presence by accumulating achievements and purchasing additional NFTs.