> For the complete documentation index, see [llms.txt](https://david-oh.gitbook.io/insta-land/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://david-oh.gitbook.io/insta-land/business/3.-contents-strategy.md).

# 3. Contents Strategy

The Insta#LAND platform is not limited to the sale of simple travel products but offers a range of features such as detailed information on travel destinations, booking and payment for flights, hotels, and activities, and the ability to customize itineraries through travel agencies, land companies, and guides. The platform's main function is to enable travelers to edit their itineraries according to their preferences.

To organize diverse content, all participants in the Insta#LAND ecosystem, rather than a centralized top-down configuration, contribute to the construction of content by creating and editing various information based on their qualifications and authority. As a core system, the platform plans to provide a reward system with key currency for these contributions.

The most valuable asset of the Insta#LAND platform is the travel-related information it provides, which includes the world's history, culture, and local stories. The platform aims to build big data by accumulating vivid information of all participants in the ecosystem, with a focus on travelers and guides, instead of simply collecting information stored on the internet.

This information, built through big data, serves as a travel product realization process, in which all participants design, create, sell, and execute trips based on the accumulated information. The platform will establish a compensation system based on key currency for participants who contribute to this process.