> For the complete documentation index, see [llms.txt](https://david-oh.gitbook.io/insta-land/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://david-oh.gitbook.io/insta-land/platform/3.-insta-tourapp/5.-advertising-revenue-sharing-model.md).

# 5. Advertising Revenue Sharing Model

To ensure long-term and sustainable revenue, we monetize our personalized pages with advertisements and compensate participants through a combination of airdrops and mining rewards. Our ecosystem participants can earn revenue for their contribution, as we distribute a portion of our advertising revenue to them. This not only rewards the ecosystem's hard-working members, but it also provides a structural incentive for them to remain engaged with the platform for the long term.

The advertising revenue is generated through external advertising banners such as banner ads and also through sales revenue sharing from in-app travel promotions. Therefore, specific individuals can earn substantial profits depending on the number of users within the ecosystem and how often they purchase travel products through the app. We have established a structure where the advertising revenue share is fixed, and we allocate a portion of this revenue to guides, sales teams, and management teams linked through referrals. We provide compensation to the first guides who join and sales teams that promote travel products as well as to the land operators and management teams that support their activities.

<figure><img src="/files/1islOABAvAphU92rVCaR" alt=""><figcaption></figcaption></figure>

This structure creates a sustainable revenue model and provides a long-term incentive for the teams that operate within our ecosystem. By designing an architecture that provides participants with an increasingly higher revenue share over time, we aim to advance the development of the Insta#LAND ecosystem. Overall, our personalized platform and revenue-sharing model are designed to provide benefits to all ecosystem participants while also supporting their continued engagement with the platform.

<figure><img src="/files/01HWgKmp3VbROxM2vrGs" alt=""><figcaption></figcaption></figure>

In particular, Insta#LAND aims to provide a structure that allows participants who are directly responsible for customer service, such as tour guides, land operators, and salespeople, to secure advertising revenue generated by their secured customers in a long-term and stable manner. By doing so, the platform strives to create a structure that enables long-term and stable development of the ecosystem, resulting in higher revenue for participants over time. This revenue sharing model incentivizes participants to actively promote the platform and secure more customers, ultimately contributing to the overall success of the ecosystem. Additionally, the platform plans to consistently monitor and adjust the advertising revenue sharing ratio to ensure that all participants are fairly compensated for their contributions. Overall, this structure reinforces the importance of ecosystem participants and their contributions to the success of Insta#LAND, ultimately fostering a collaborative and mutually beneficial relationship between all stakeholders.